Vehicle-Agnostic; Operation-Specific
We engineer efficient vehicles for your specific operation

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our approach //

At Hibra Design, we engineer and transform vehicles to increase production efficiency, reduce operational cost and produce healthier working environments. We bring extensive knowledge and experience from the forefront of automotive development to industrial sectors.
Engineering Efficiency is both our core competency and our core belief.

Icon showing electric vehiclesIcon showing automotive efficiencyIcon showing sustainable power source
OUR SPECIALISATION //

Vehicle Solutions

Sustainable transport

Clean technology solutions across sectors

bespoke vehicles

Engineering vehicles for specific  operations

find out more
ceo & founder

Meet Mike Keane

With over 20 years of automotive engineering experience, Mike has been working at a senior level on leading-edge automotive technology with major global companies such as Ford, Williams F1, Nissan, Aston Martin, Land Rover, Jaguar, Liebherr and Magna.

Now leading his own automotive design company Hibra Design, Mike is able to bring the highest-calibre, innovative solutions to your vehicles.

about hibra Design
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SECTORS & VEHICLES //

Transforming vehicles in multiple sectors

Road vehicle icon
ROAD
Off-highway vehicle icon
off-highway
Industrial vehicle icon
industrial
LGV and HGV vehicle icon
HGV / LGV
SUStainable Development goals //

With sustainability at our core we follow goals 9,12 and 13 from the UN Sustainable goals.

supported by MANY organisations

New Frontiers logo
Rubikon logo
Enterprise Ireland logo
Green Accelerate Program logo

testimonials & previous clients //

Trusted and recommended by many businesses across Europe

Mike Keane - founder & CEO of Hibra Design has worked with many automotive businesses throughout his career. Having experience in automotive design over the last 20 years his expertise has been essential for companies such as...

WAE logoFord cars logoJaguar cars logo
Quote mark

"Mike was a member of the WAE senior leadership team with direct responsibility for the mechanical engineering design group. During his tenure Mike had significant responsibilities for various whole vehicle hybrid and EV projects with clients that included Nissan and JLR.
His complete vehicle understanding along with sound engineering process knowledge made Mike a valued contributor who was appreciated by staff and customers alike."

Craig Wilson

CEO | WAE

Quote mark

"Mike has a great breadth of general vehicle knowledge and is a very strong technical engineer with deep knowledge in key areas like powertrain (ICE and EV) and chassis engineering. In addition to this he can run vehicle programmes from concept through prototypes and development and deliver to production."

Philip Roche

Operations Director | AVA Electrifi

Quote mark

"Mike led the design team on the mechanical propulsion system during the first prototype phase (P1) of the Jaguar C-X75 project. During this time he demonstrated excellent technical skills and leadership abilities. In recognition of this, Mike was appointed to lead the overall vehicle design team on the second project phase (P2). As a result, I have no hesitation in recommending Mike Keane for any work in the field of automotive engineering."

Felipe Bodely

Principal Engineer | Jaguar Cars

Quote mark

"Mike showed a refreshingly optimistic and unfazed approach to challenges, with a willingness to appraise the objectives and develop the right approach, both resource and technical solution. Mike is also one of the most creative engineering leaders I have worked with and have been impressed with some of the innovative solutions he has presented, all backed-up by solid experience."

Dan Burge

Chief Product Officer |
EV Technology Group

Quote mark

"I had the pleasure of personally knowing and working together with Mr. Keane for about three years. Beside being an engineer with top preparation and comprehensive design skills he is also a manager and project facilitator of top level."

Andrea Bruno

Principal Engineer | Toyota Motorsport

Quote mark

"Having worked with Mike on a challenging engineering programme, I found him to be a talented and delivery-focused mechanical engineer, a humble and positive team player, and a great people manager. I would definitely want to work with Mike again as I value his input and have full confidence in his ability to deliver."

Mike Blyth

Director | Strategy Engineers

Quote mark

"I had the pleasure of working with Mike developing a PCM solution for a new advanced vehicle program. I was always impressed by the extent of Mike's technical knowledge. He understood the requirements and pushed to deliver a product that would not only meet the technical requirements but also the tight timeline. He didn't just look at the product he was delivering but made sure he understood the full system requirements to ensure that his product provided the best performance possible."

Jason Durfee

Senior Engineer | Magna International

Quote mark

"The Ford 1.0L Ecoboost development in 2010 was a critical program for Ford at the time and only the best engineers were selected to work on it. Mike is instantly like-able, very professional and is able to present data and explain his opinion in a way that the team understand. Mike also led a team on friction optimisation/reduction. This led to significant improvements leading up to Job1 with the implementation of technology which was carried back across other Ford applications."

Carl Newman

Vehicle Quality | Ford Motor Company

Quote mark

"I worked with Mike at Williams Advanced Engineering. Dependable, knowledgeable and personable; Mike develops long-term relationships with customers, solves their problems and has a track record of delivering complex engineering programmes managing multi-disciplined teams. Examples of his work include electric race motorcycles. He is very well respected by all he works with."

Richard Thomson

Development Director | Alvant

Quote mark

"I have worked with Michael at leadership level and have always found him to be a consummate professional with a dedicated focus on improving his people at all times.
As an engineer he brings a passion and vision for development that is entrepreneurial yet grounded in the commercial reality of needing to deliver on real objectives."

Brian Cremin

Managing Partner | 3SIXTY

testimonials & previous clients //

Trusted and recommended by many businesses across Europe

Mike Keane - founder & CEO of Hibra Design has worked with many automotive businesses throughout his career. Having experience in automotive design over the last 20 years his expertise has been essential for companies such as...

WAE logoToyota logoFord cars logoJaguar cars logo
Quote

"Mike was a member of the WAE senior leadership team with direct responsibility for the mechanical engineering design group. During his tenure Mike had significant responsibilities for various whole vehicle hybrid and EV projects with clients that included Nissan and JLR.
His complete vehicle understanding along with sound engineering process knowledge made Mike a valued contributor who was appreciated by staff and customers alike."

Mike holding Prep4Seed Prize from Enterprise Ireland

Craig Wilson

CEO | WAE

Quote

"Mike has a great breadth of general vehicle knowledge and is a very strong technical engineer with deep knowledge in key areas like powertrain (ICE and EV) and chassis engineering. In addition to this he can run vehicle programmes from concept through prototypes and development and deliver to production."

Client person photo

Philip Roche

Operations Director | AVA Electrifi

"Mike led the design team on the mechanical propulsion system during the first prototype phase (P1) of the Jaguar C-X75 project. During this time he demonstrated excellent technical skills and leadership abilities. In recognition of this, Mike was appointed to lead the overall vehicle design team on the second project phase (P2). As a result, I have no hesitation in recommending Mike Keane for any work in the field of automotive engineering."

Client person photo

Felipe Bodely

Principal Engineer |
Jaguar Cars

Quote

"Mike showed a refreshingly optimistic and unfazed approach to challenges, with a willingness to appraise the objectives and develop the right approach, both resource and technical solution. Mike is also one of the most creative engineering leaders I have worked with and have been impressed with some of the innovative solutions he has presented, all backed-up by solid experience."

reviewer image

Dan Burge

Chief Product Officer |
EV Technology Group

Quote

"I had the pleasure of personally knowing and working together with Mr. Keane for about three years. Beside being an engineer with top preparation and comprehensive design skills he is also a manager and project facilitator of top level."

Client person photo

Andrea Bruno

Principal Engineer |
Toyota Motorsport

Quote

"Having worked with Mike on a challenging engineering programme, I found him to be a talented and delivery-focused mechanical engineer, a humble and positive team player, and a great people manager. I would definitely want to work with Mike again as I value his input and have full confidence in his ability to deliver."

Client person photo

Mike Blyth

Director | Strategy Engineers

Quote

"I had the pleasure of working with Mike developing a PCM solution for a new advanced vehicle program. I was always impressed by the extent of Mike's technical knowledge. He understood the requirements and pushed to deliver a product that would not only meet the technical requirements but also the tight timeline. He didn't just look at the product he was delivering but made sure he understood the full system requirements to ensure that his product provided the best performance possible."

Client person photo

Jason Durfee

Senior Engineer |
Magna International

Quote

"The Ford 1.0L Ecoboost development in 2010 was a critical program for Ford at the time and only the best engineers were selected to work on it. Mike is instantly like-able, very professional and is able to present data and explain his opinion in a way that the team understand. Mike also led a team on friction optimisation/reduction. This led to significant improvements leading up to Job1 with the implementation of technology which was carried back across other Ford applications."

Client person photo

Carl Newman

Vehicle Quality | Ford Motor Company

Quote

"I worked with Mike at Williams Advanced Engineering. Dependable, knowledgeable and personable; Mike develops long-term relationships with customers, solves their problems and has a track record of delivering complex engineering programmes managing multi-disciplined teams. Examples of his work include electric race motorcycles. He is very well respected by all he works with."

Client person photo

Richard Thomson

Development Director | Alvant

Quote

"I have worked with Michael at leadership level and have always found him to be a consummate professional with a dedicated focus on improving his people at all times.
As an engineer he brings a passion and vision for development that is entrepreneurial yet grounded in the commercial reality of needing to deliver on real objectives."

Client person photo

Brian Cremin

Managing Partner |
3SIXTY

Do you want to transform your vehicle?

Do you want to transform your

commercial vehicle fleet?

industrial vehicle fleet?

public vehicle fleet?

off-highway vehicle fleet?

Get in touch with us today and we can discuss our solutions for your vehicle, whether it is a sports car or truck.

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